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Consumers Make a Difference!

At Seafood Watch we know from experience that consumers matter—just a few simple actions on your part can help. Take the pledge to share your passion for ocean-friendly seafood with the businesses you patronize or your family, friends and co-workers.

Printable pocket-size regional guides of sustainable seafood choices

What's for dinner? Our Pocket Guides help you decide.

When it comes to seafood, the choices you make have an impact and our pocket guides can help you make choices that support healthy and abundant oceans.

Encourage your favorite restaurant to serve ocean- friendly seafood.

Let restaurants and grocers in your community know that you, their customer, care about where your seafood comes from. Leave our Become Aware cards, Thank You cards and Action cards behind next time you visit. It’s an easy way to share your point of view and to encourage businesses to shift their seafood purchases towards more sustainable choices.

Spread the word in your community.

Printable thank you cards to give to sustainable businesses

Send an e-postcard to your friends and family and encourage them to carry a pocket guide and get involved.

Preview our Seafood Watch Training Program , an interactive video filled with information about the issues facing our oceans and how you can make a difference. Help us spread the word to others in your community using our complete two-disc Seafood Watch Training Program. Just take our pledge to train others.

Become an Advocate

By signing up for our Seafood Watch Advocate program, you can educate yourself and others about the importance of making sustainable seafood choices.

Consumer Stories

We're interested in a balance between protecting fishermen's traditional way of life and the impact on the fisheries. When I do presentations about Seafood Watch, I recommend that people choose three species on the green list and get to know how to cook and enjoy them and buy them in season.

Helene York
Director of Bon Appétit Foundation, CA

I think we're successful at our Seafood Watch booth because there's passion in what we say. I believe our sincerity is obvious to visitors. I look them right in the eye and explain how the cards work—and how they can change ways of fishing. I stress using our website for more information. People who eat seafood usually WANT to help.

Dotty Weisheit
Monterey Bay Aquarium volunteer guide, CA

I was a complete vegetarian for 14 years (no chicken, beef, seafood, etc.) for environmental reasons and only started eating seafood again this last year. I added it back to my diet primarily because I could follow the Seafood Watch list, eating from the green list, and still be standing by my environmental beliefs.

Cyndy Shafer
Environmental scientist, CA

After learning about the Seafood Watch program, I chose environmentally friendly seafood as my topic for "persuasive speaking" in collegiate speech events. I've persuaded people to think twice about what they eat, only purchase seafood from sustainable sources and even become advocates themselves in their own communities.

Carrie Robin Menapace
College student in Arizona

When our family visited the Monterey Bay Aquarium, I was inspired by the Seafood Watch exhibit. Now I write letters to restaurants. I go to schools and talk to kids. I don't even get nervous. I believe in this so strongly, I just speak from my heart. I think people see me taking action and say, "If a 14-year-old can do it, so can I."

Shoshana Akabas
Student, NY

As the local Green Business Program Coordinator, I find it essential that our certified Green Businesses offer sustainable seafood options for their customers. Seafood Watch provides all the tools necessary to ensure that our certified businesses can find sustainable seafood. We're very lucky to have such a wonderful resource.

Jo Fleming
Green Business Program Coordinator, CA

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Inspiring conservation of the oceans